Challenge
Pepsodent wants to communicate about love to Indonesia & Pepsodent want to inform all people that Pepsodent has always accompanied us all to smile without cavities.
Strategy
Pepsodent collaborated with Dewi Lestari to make a quote about the meaning of Indonesia and the meaning of smile according to Dewi Lestari itself. Then the quote is stored in special packaging and will be marketed from March to June 2017.